“The prime location of our hotel allows guests to experience the best of Jacksonville,” said Kate De Master, Director of Sales and Marketing at Hyatt Regency Jacksonville Riverfront. “With access to our beautiful rooftop pool, updated rooms, and panoramic views of both downtown Jacksonville and the St. John’s River, guests can enjoy a night in, or take a stroll through the city just steps away from the hotel entrance.”

The Sip, Stay and Play promotion provides guests with the opportunity to enjoy Hyatt Regency Jacksonville’s riverfront location and delicious onsite restaurants. From now through January 30, 2026 guests who book the Sip, Stay and Play package will receive daily breakfast at SHOR Seafood Grill and a $40 Market credit. Guests also receive two Riverwalk Cups that allow them to order alcoholic beverages to enjoy on-the-go as they walk along the riverfront.

The Hyatt Regency Jacksonville Riverfront features stylish and modern rooms, many of which offer floor-to-ceiling views of the downtown area and riverfront. The hotel is home to the city’s largest rooftop pool, which overlooks the city’s skyline, as well as a fitness center and the Regency Club Lounge. Its central location places guests within walking distance of the lively Elbow District, known for its local bars, music venues and nightlife, as well as Jacksonville’s theater and entertainment district, which features year-round performances and events.

For more information or to book a stay at Hyatt Regency Jacksonville Riverfront, please visit hyattregencyjacksonville.com, or call (904) 588-1234.

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So, what exactly makes a destination “hot” this year?

1. The Rise of Micro-Trends: Niche is the New Norm

Instead of following the crowd, travelers are now following themselves — and destinations that cater to hyper-specific interests are thriving. Think:

• Astrotourism: Stargazing destinations like Chile’s Atacama Desert or West Texas are trending.
• Regenerative Travel: Not just eco-friendly, but experiences that leave the place better — from coral restoration in Belize to reforestation in Costa Rica.
• Quiet Luxury: Travelers want understated elegance — think boutique mountain lodges, private island retreats, and service-first hospitality that whispers rather than shouts.

These micro-trends are helping shape the travel landscape with more depth and nuance than ever before.

2. Overlooked Regions Are Having a Moment

Travelers are looking for the next “it” place before it gets flooded with influencers and tourists. This shift has turned attention to second-tier cities, hidden coastlines, and culturally rich interiors.

• Northern Portugal instead of Lisbon.
• Yucatán’s inland towns instead of the overbuilt Riviera Maya.
• Montenegro instead of Croatia.
• Oaxaca’s coast instead of Tulum.

These destinations offer what today’s traveler craves: authenticity, affordability, and fewer crowds — without compromising experience.

3. Digital Detox & Cultural Reconnection

While Wi-Fi is still essential for many, more travelers are seeking places that encourage disconnection and deeper connection — to nature, to culture, to self.

Hot destinations are leaning into:

• Local storytelling and guided immersion.
• Heritage crafts, food, and rituals.
• Off-grid lodges and unplugged itineraries.
• Smaller, curated group travel with purpose-driven themes.

4. Authenticity Over Algorithms

In a world ruled by viral trends and curated feeds, travelers are craving realness. What makes a destination desirable in 2025 isn’t how “Instagrammable” it is — it’s how real it feels.

That means:

• Fewer filters. More folklore.
• Less fabrication. More flavor.
• Not trying to be the next Bali or Paris — just being proudly you.

Destinations that hold true to their roots while embracing thoughtful evolution will win hearts — and return visits.

How to Ride the Wave Without Losing Your Soul

Whether you’re a tourism board, resort, or small business, staying relevant in 2025 means walking the line between trendy and timeless.

Here’s how:

• Tell your story, not someone else’s.
• Elevate what’s unique — not just what sells.
• Invite travelers into your world — not just into your hotel.
• Build with your locals, not just for your visitors.

Bottom Line: Hot destinations in 2025 aren’t just “new” — they’re meaningful. Travelers want to go where they feel something. Where they return home not just with selfies, but with stories.

And that kind of desirability? It doesn’t fade with a season — it defines a legacy.

To share your story with the world, let The Hotel Guide be your vehicle. Message Edward R. Leos, publisher, at erleos@thehotelguide.com.

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Top 10 Travel Trends:

1. Eco-Luxury Travel:
   The demand for guilt-free indulgence is on the rise. Discover how high-end hotels, resorts, and tour operators are blending luxury with green practices—like carbon-neutral stays, renewable energy use, and wildlife conservation efforts—to redefine what it means to travel responsibly.
2. Work-from-Anywhere Escapes:
   With remote work now a permanent lifestyle for many, destinations are adapting by offering coworking retreats, extended-stay packages, and community-driven digital nomad hubs. From Bali to Lisbon, we’ll explore the top spots to balance productivity and play in 2025.
3. AI-Powered Personalization:
   Travel tech is going beyond convenience to create hyper-personalized experiences. AI tools can recommend activities based on your preferences, optimize travel routes, and even curate entire vacations tailored to your personality—think virtual travel agents, redefined.
4. Regenerative Tourism:
   It’s not just about minimizing your footprint anymore; it’s about leaving places better than you found them. Learn how travelers are participating in efforts like coral reef restoration, community projects, and rewilding programs, ensuring future generations can enjoy these destinations.
5. Immersive Cultural Experiences:
   Travelers are increasingly seeking deeper, more meaningful interactions with local cultures. From joining indigenous-led tours to taking part in traditional ceremonies, we’ll discuss how the trend is fostering mutual respect and understanding across the globe.
6. Slow Travel Movement:
   In a fast-paced world, slow travel is becoming the antidote. We’ll explore how travelers are savoring the journey itself—whether through scenic train rides, extended stays, or focusing on just one region at a time—to foster a more mindful, enriching experience.
7. Wellness Getaways:
   Beyond spa treatments, wellness travel is expanding to include mental health retreats, digital detox escapes, and destinations focusing on holistic healing practices like sound therapy, meditation, and traditional medicine. We’ll highlight the hotspots redefining self-care in 2025.
8. Tech-Enhanced Journeys:
   Innovations like virtual reality pre-travel tours, luggage with GPS tracking and built-in chargers, and apps that translate languages in real time are making travel more seamless and exciting. We’ll also discuss the rise of biometric check-ins and AI-driven concierge services.
9. Off-the-Grid Adventures:
   As overtourism impacts popular destinations, more travelers are venturing to remote locales. From the Arctic Circle to secluded tropical islands, discover how off-the-grid adventures are satisfying wanderlust while embracing tranquility and untouched beauty.
10. Luxury Train Travel:
    With growing concerns over carbon emissions, train travel is making a stylish comeback. From Europe’s modernized sleeper trains to Africa’s opulent rail safaris, we’ll explore why these scenic and stress-free journeys are captivating the imagination of travelers worldwide.

For more, read at www.thehotelguide.com.

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With its oceanfront location, The Ellie Beach Resort allows guests to indulge in the quintessential beach experience. The iconic Springmaid Pier is one of the longest piers on the eastern seaboard and the resort provides endless opportunities for sun-soaked fun. From aquatic activities to locally inspired dining, The Ellie Beach Resort embraces a nearly century-long tradition of excellence and invites visitors to create unforgettable memories with loved ones.

The resort pays homage to its storied past, intertwining unique military heritage with textile innovation. The first accommodations on the site were built in 1948 under the leadership of Colonel Elliott White Springs, the namesake of The Ellie Beach Resort, who established the site as a retreat for textile mill workers. Today, The Ellie Beach Resort stands as a testament to this legacy, offering guests a glimpse into the vibrant history of the region while providing unparalleled hospitality.

Every room at The Ellie Beach Resort boasts a spectacular ocean view. From spacious guest rooms to family-friendly bunk beds, each space is meticulously crafted to ensure comfort and relaxation. Dive into the new pools and expansive aquatic area, including a brand new 5,000 square foot resort pool or take a ride down our three 35-foot water slides. Indulge in the coastal-inspired fare at Ocean Blue Restaurant and Southern Tide or grab a quick bite at our Market. With a plethora of wellness activities and special events at Springmaid Pier, The Ellie Beach Resort offers an unforgettable experience for all.

For those seeking a venue for social events, meetings, or weddings, The Ellie Beach Resort offers an exceptional setting overlooking the Atlantic Ocean. Featuring three oceanfront ballrooms, expansive function spaces, and dedicated event services, The Ellie Beach Resort is perfectly positioned to host meetings and events. With its easily drivable location from major cities like Atlanta, Charlotte, and Richmond, The Ellie Beach Resort is a convenient destination for events.

Locals are also invited to experience The Ellie Beach Resort, which has three-, five-, and seven-day memberships and regular events tailored for Myrtle Beach residents and tourists alike. Enjoy the tranquility and fun that await at Myrtle Beach’s newest resort, whether for a day or a week.

For more information about the resort and to book, visit www.hilton.com/en/hotels/myrobup-the-ellie-beach-resort-myrtle-beach/.

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The trail not only provides logistical information like length, difficulty and how to access each trail, it also highlights waterfalls with special features, including the tallest waterfall, an ADA-accessible waterfall and family-friendly falls and trails.

The Kentucky Wildlands, launched in 2020 to develop a sustainable tourism-based economy and create connectivity across the region, designed its new waterfall trail to help people access the natural wonders of the area.

With more than 14,000 square miles and 800+ waterfalls in this part of Kentucky alone, the trail makes it easy for people to explore the ancient forests, mountains and unspoiled terrain of The Kentucky Wildlands– those who do will be rewarded with breathtaking waterfall views.

“We are incredibly excited to debut this trail so that those unfamiliar with the area can better understand and navigate the diverse beauty of the Wildlands,” said Tammie Nazario, Director of The Kentucky Wildlands.

“We want to encourage people to discover the natural wonders here, which include an abundance of beautiful waterfalls, and we hope this easy-to-follow guide inspires them to plan a trip to experience some of the many we have to offer.”

No two falls are alike on The Kentucky Wildlands Waterfall Trail. Featured waterfalls include Cumberland Falls, also known as the “Niagara of the South,” the 113-foot Yahoo Falls, and Creation Falls, which has a plunge pool great for wading.

The trail incorporates everything from wheelchair- and stroller-accessible hikes like the one to Flat Lick Falls to more challenging routes such as the rocky climb to Eagle Falls.

The waterfall trail can be found online at www.explorekywildlands.com/the-kentucky-wildlands-waterfall-trail/. The trail is displayed on an illustrated map that gives visitors a glimpse of what each of the 17 falls looks like and where it’s located within The Kentucky Wildlands. Visitors can download a waterfall guide as well as access photos of the falls, important details and insider tips on the website.

To find out more about the natural beauty and wonder of The Kentucky Wildlands, visit www.explorekywildlands.com.

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This issue offers a ton of variety for everyone. Ready to hit some outdoor fun? Take a trek over to New River
Gorge and partake in all they have to offer. As Spring rolls around, you can’t forget one of the top destinations
in the United States – Orlando. This city has many new attractions, hotels and things to do as you head into
Spring Break.
Looking for a cycling adventure? Then, check out Escape Adventures as they lead you on a California
jaunt that is sure to mesmerize and challenge you. For all our wellness lovers, check out our loaded
“Wellness Section” with features on The Phoenician, Canyon Ranch and fantastic wellness tips by our section
editor, Wynita Yancy.
Our international travel section takes us to the Mexican Caribbean and the Hotel Nantipa. In our newest section – “Culinary” read about Portland’s thriving culinary scene along with Dine Nashville
and even Culinary Ireland.
For great story ideas or to be a part of our “Experiences” section, send me a personal e-mail by clicking
here. Looking for great hotel deals? Remember that you can book all of your travel from our website or by simply
clicking here.
Travel. Make Memories.

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