Organized by Rocco Bova, Fran Lugo, and Adolfo Tuñón, SMH 2025 is the first event of its kind in Mexico, focusing on five key pillars: Human Capital, Technology & Innovation, Sustainability, Wellness, and Customer Experience. The mission of the summit is clear: to drive excellence in hospitality and redefine the future of the industry.

Keynote Speakers

SMH 2025 will feature renowned industry leaders who will share their insights and strategies for overcoming today’s challenges:

• Braulio Arsuaga | CEO of Grupo Presidente
  Topic: “Challenges for the Tourism Sector Toward 2030”
• Enrique Calderón | COO of Grupo Posadas
  Topic: “Hotel Digitalization: Do You Need It or Want It?”
• David Escalante | CEO of Grupo Amigo Yucatán
  Topic: “Tourism: An Essential Industry for Development and Job Creation”

Expert Panels

In addition to the keynote addresses, four expert panels will be held, featuring national and international thought leaders:

1. The Recruitment Process: Closing the Gap
   • Moderator: Rocco Bova
   • Panelists: Dulce Cauich (Chablé Hotels & Resorts), Gabriela Lozano (Human Search), Jorge A. Lefranc (Four Seasons Hotels & Resorts).
2. Wellness: How Winning Hotels Are Redefining Hospitality
   • Moderator: Fran Lugo
   • Panelists: Luis Ramírez (Meliá Hotels International), Eduardo Finci (American SPA Association), Adriana Azuara (ALL4SPAS), Alexandrea Oliver (Noel Ansmar Group).
3. Leadership and the New Generations
   • Moderator: Adolfo Tuñón
   • Panelists: Gabriela Morales (One&Only Resorts), Mariana Van Olst (Playa Hotels & Resorts), Jairo Torres (Hospitality Consultant & Keynote Speaker), Jair Arango (Organizational Transformation Expert).
4. Technological Innovation and Marketing: Boosting Hotel Efficiency and Profitability
   • Moderator: Fran Lugo
   • Panelists: To be revealed in January

Workshops and Specialized Training

The event will also feature exclusive training sessions with limited spots available:

• Managing Your Career and Personal Branding
  • Facilitator: Rocco Bova
  • Date: February 21, 2025
  • Early Bird Price: $1,190 MXN (+VAT)
• Executive Wellness Director Training
  • Format: In-Person + Online
  • Dates: February 21-22, 2025
  • Early Bird Price: $12,068 MXN (+VAT)
• Hospitality Management Skills Workshop
  • Format: In-Person + Online
  • Dates: February 21, 2025
  • Early Bird Price: $2,097 USD (+VAT)

A Unique Opportunity for Hospitality Professionals

The Mexican Hospitality Summit 2025 is the ideal platform for managers, owners, HR directors, tour operators, and consultants to gain practical solutions, innovative strategies, and top-tier networking opportunities.

For more information and reservations: www.sumexhosp.com
Contact: info@sumexhosp.com

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The 2017 SACC events promise to be bigger and bolder than ever, featuring new event venues and twists on favorites. Event tickets on sale now include:

Women Shaking it Up: Cookies and Cocktails at La Villita ($65)

Wednesday, January 11, 7:30 – 10:30pm

• Celebrating women who ‘shake it up’ in non-traditional careers, SACC presents cocktails from female bartenders paired with bites from local female chefs, designed to accompany a Girl Scout cookie flavor. The new S’mores Cookie will be the featured “guest cookie.”

Not just for women, but cheering on girls and the women they become, this event will benefit the Girl Scouts of Southwest Texas.

Opening Night at The DoSeum ($85)

Thursday, January 12, 7:30 – 10:30pm

• Whimsical fun and fantasy performances and music will pair with the imaginative cocktails and creative bites we’ve come to expect from SACC – this time from a new

location – at the DoSeum.

Waldorf on the Prairie at The St. Anthony Hotel ($100)

Friday, January 13, 7:30 – 10:30pm

• SACC’s beautiful Friday night event returns to transform the St. Anthony into a regal setting filled with glamour, style, music and boundless hospitality from bartenders and chefs.

Stroll on Houston Street ($85)

Saturday, January 14, 7:30 – 10:30pm

• A street party with cocktails, entertainment, and tastings stretching through two blocks of San Antonio’s historic main downtown street.

After Hours: A Draught Party at Alamo Beer ($50)

Saturday, January 14, 10pm – 1am

• Late night at SACC is at Alamo Beer Brewery where San Antonio’s hometown brews will be served alongside cocktails on draught and late night eats. Live music until the wee hours!

It’s Not Over Yet: Brunch in Old San Antonio at the Spanish Governor’s Palace ($50)

Sunday, January 15

• Travel back to old San Antonio in this landmark building, with morning tequila craft cocktails and the perfect brunch to cure those morning after blues.

Tasting Suites at the Valencia Hotel ($45)

Saturday afternoon, January 14, 12:00 – 4:00pm

• The Tasting Suites are an opportunity to experience a taste from brands both big and boutique, with time and space for conversation about the spirit from the experts.

Seminars and Workshops ($45 – $75 each)

Friday and Saturday, January 13 & 14, 11:00am – 5:00pm

• Learn from the experts and improve your cocktail skills and knowledge. Seminars are geared to all audiences, from Cocktail Rookie to Cocktail Aficionado, and Industry Specific. Attendance is limited, so these tickets often sell out early.

The High-Jinx Pass ($450)

• THE multi-event pass for true enthusiasts. Includes entry to all evening events Wednesday through Saturday including After Hours event, plus entry to the Tasting Suites.

    All tickets and a full schedule of events is available at www.sacocktailconference.com.

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